What it is
Transforming the Rental Experience Through a Peer-to-Peer App. Dabbler is an app designed to connect users looking to rent items for temporary use with those willing to lend their possessions.
MY ROLE & RESPONSIBILITIES
As a solo designer and researcher, I conducted thorough market research, analyzed competitors, created user persona, conducted user interviews, and developed user journey maps, and user flows. I also designed wireframes and prototypes and conducted usability testing to ensure an effective and user-centric design.
PROJECT TIMELINE -
2 Months
OVERVIEW
In today's fast-paced world, people often need temporary access to items without the burden of ownership. Whether for a weekend getaway, a short-term project, or a one-time event, the need for a flexible, cost-effective, and secure solution is evident.
It was a problem I faced in real life when I wanted to play on a PS5 Console during the weekend but didn't want to keep the product. The only solution was to rent it.
This is where Dabbler comes in - a revolutionary app designed to connect people who want to rent out their possessions with those looking to borrow items for a short period.
This case study delves into the problem Dabbler aims to solve, the concept behind the app, and its innovative solutions to address common concerns surrounding peer-to-peer rentals.
CURRENT PROBLEMS
• What if people take the item and don't give it back?
• What if people bring an item back damaged?
• How will the app make money?
SOLUTIONS
Warning: Renters are warned within the app that the condition of their item is at risk, meaning that lending rare items should be avoided.
Verification process: To minimize this from happening in the first place, users would be screened in multiple ways by being asked to provide ID and proof of address. Being accepted onto the app may take 2-4 hours.
However, based on it happening, the solutions I came up with are as follows:
To solve the problem of people taking an item and not giving it back, I made sure –
• The person borrowing would put in a deposit, similar to how it would work with a car rental company.
• Generally, a minimum of £200 plus the amount due for the rental will be charged to the payment method.
• The deposit for high-value items may be higher.
• These funds will not be available to you during the rental.
If people bring items back damaged,
• The renter would keep the deposit.
The question after that would be, "What if the borrower mentions that they had the item given to them like that? "...
The solution I came up with was that:
• The person giving the item away for rent would be asked to take as many photos and videos of the product before giving it away (Tips are given on the rental screen, i.e., taking photos of the serial number and putting a hidden sticker to ensure this is your unique product and not a replacement).
• The person borrowing the item will be prompted a message asking if the item is as described (Condition and functionality). If so, the person must sign and confirm that within the app.
• If the user answers "No" and the product is not as described in the photo, he/she will be asked to return the item, and the entire transaction will be canceled.
The app will make money by taking 10% off the buyer and 20% off the lender.
OBJECTIVES
In light of the solutions above, I aim to achieve the following objectives:
1. Establish a secure and reliable environment that fosters trust among users and ensures the safety of their possessions.
2. Simplify and streamline the rental process, making it easier for users to find, rent, and return items with minimal hassle.
THE DESIGN PROCESS
1. DISCOVER
MARKET RESEARCH
I conducted Market research to gain a deep understanding of the target demographic, their preferences, user behavior, and the potential future of the app in the market. This research helped identify opportunities and potential challenges, providing essential insights for the design process.
1. Demographics:
• The potential user base for the Dabbler app consists primarily of urban dwellers between the ages of 18 and 40.
• The gender distribution is fairly equal, with slightly more females (55%) than males (45%).
• Users in this group are typically educated, with at least a bachelor's degree.
• Most of them are either single or in a non-married relationship, contributing to their interest in exploring new items.
2. Preferences:
• Users are looking for an app that is user-friendly, trustworthy, and offers a wide range of items.
• They prioritize user verification, secure payment systems, intuitive search functionality, detailed listings with photos and reviews, easy communication, and a seamless rental process.
3. User Behavior:
• Users in the target group are increasingly turning to online apps to fulfill their needs and interests.
• They are open to using peer-to-peer services to save money, connect with like-minded individuals, and reduce their environmental impact.
• They are also more likely to engage with an app that offers a smooth user experience and fosters a sense of community among its users.
4. Future Potential:
• The sharing economy has been steadily growing over the past decade and is expected to continue expanding in the coming years. According to a PwC report, the global sharing economy is projected to reach a market value of $335 billion by 2025.
• This growth is fueled by increasing urbanization, rising environmental concerns, and a growing preference for access over ownership, particularly among millennials and Gen Z.
• As the sharing economy expands, there is a significant opportunity for Dabbler to establish itself as a key player in the market. By focusing on the needs and preferences of its target users, Dabbler can capitalize on the growing demand for peer-to-peer rental apps and create a loyal user base.
COMPETITOR ANALYSIS
I performed an in-depth SWOT analysis on top competitors like Vinted and Fat Lama to identify their strengths, weaknesses, and areas for improvement. This analysis informed the design and feature set of the app, allowing for differentiation and competitive advantage in the market.
Vinted vs Fat Lama
1. Vinted:
The competitive analysis helped me validate my hypothesis and see what competitors are doing in the current market. In addition, data from competitive analysis and market research helped me identify users' pain points and gaps in existing solutions that I may not be aware of.
2. DEFINE
USER INTERVIEWS
I conducted user interviews to gain firsthand insights into the users' experiences, preferences, and pain points. This information was crucial to ensure a user-centric approach.
Interview Questions:
1. Please tell me a little about yourself, including your age, occupation, and interests.
2. Have you ever used sharing economy apps like Vinted, Fat Lama, or Airbnb? If so, which ones and what was your experience like?
3. What items would you be interested in renting or sharing with others? Can you explain why?
4. What factors would you consider when deciding whether to rent or purchase an item or experience?
5. How important are trust and security when using a sharing economy app? What features or policies make you feel more secure when using an app like Dabbler?
6. How do you typically find out about new apps or apps? What factors influence your decision to try them out?
7. Can you share any challenges or pain points you have faced using sharing economy apps? What improvements would you suggest to address these issues?
8. Are there any additional features or functionalities you would like to see in an app like Dabbler that would make it more appealing?
KEY FINDINGS FROM THE INTERVIEW
User 1: "When I used Airbnb for the first time, I was a bit skeptical about the whole idea of staying at someone else's place. But the detailed profiles, user reviews, and the host's responsiveness made me feel much more secure. I would love to see similar trust-building features on Dabbler."
User 2: "I found the Fat Lama app a bit difficult to navigate, especially when searching for specific items to rent. It would be great if Dabbler had an intuitive search functionality and filtering options to make it easier for users to find what they are looking for."
User 3: "The most important thing for me when using sharing economy apps is transparency in pricing and policies. I've had some negative experiences with hidden fees and unclear rental terms on other apps, and I hope Dabbler can provide a clear and straightforward pricing structure."
User 4: "I usually discover new apps through social media and recommendations from friends. For me to try out a new app, it has to offer something unique and have positive reviews from other users. If Dabbler can create a buzz through word-of-mouth and online presence, I'd be likelier to give it a shot."
PERSONA
By developing a detailed persona based on market research and user interviews, I could effectively tailor the app's design and features to meet the users' needs. The persona provided valuable insights into the users' goals, motivations, and frustrations, which helped guide the design process and ensure a user-centric approach.
3. DESIGN
Upon analyzing each stage, I was ready to produce solutions. I also considered which design principles were essential to incorporate into the product.
EVALUATING AND SELECTING THE MOST PROMISING SOLUTIONS
Based on the research and insights gained during the Discover and Define phases, I identified and selected the following main features and functionalities of the app:
1. Rentals tabs: The Rentals tab offers users a simple and organized way to browse through various categories of items available for rent on the app. Users can easily navigate between categories, such as electronics and clothing, to find the perfect item.
2. Rental screen: The screen provides detailed information about a specific item, including photos, description, rental terms, and pricing. Users can also view the owner's profile, read reviews, and check the item's availability on this screen.
3. Find an item: The Find an Item feature allows users to search for specific items using keywords, categories, or filters such as location, price, and duration. This helps users quickly and easily find what they are looking for.
4. Signup/Sign in The Signup/Sign in feature offers users a seamless registration and login process. After signing up or signing in, users are prompted to allow notifications and location access to enhance their user experience and personalize the app based on their preferences.
5. Profile: The Profile feature allows users to create and manage their profiles, including adding a profile picture, writing a bio, and listing their items for rent. Users can also view their rental history, manage bookings, and update their account settings.
6. Profile user view: The Profile user view enables users to view other users' profiles, see their listed items, and read reviews from other users. This helps build trust within the community and ensures that users have the necessary information to make informed decisions about renting from others.
7. Chat: The Chat feature provides a secure and convenient way for users to communicate with each other directly within the app. Users can ask questions, negotiate rental terms, or share tips and experiences related to the rented items.
8. Posting a product: The Posting a product feature allows users to easily list their items for rent on the app. They can upload photos, write descriptions, set rental terms, and specify pricing. This intuitive process encourages users to share their items with others, contributing to the app's growth and success.
USER JOURNEY MAP
I created a user journey map to visualize users' end-to-end experience interacting with the app. This map helped me identify areas for improvement and opportunities for enhancing the user experience.
1. Awareness: The user first learns about Dabbler through various marketing channels, such as social media, online advertisements, or word-of-mouth recommendations from friends or family. The user becomes curious about the app and its offerings.
2. Consideration: The user visits the Dabbler website or downloads the app to explore its features and offerings. They compare the app to competitors like Vinted and Fat Lama to determine if Dabbler offers a unique and valuable proposition.
3. Registration: The user decides to sign up for an account on Dabbler, going through a simple and efficient registration process. They provide the necessary information, verify their identity, and agree to the app's terms and conditions.
4. Exploration: The user navigates the app, browsing through various categories and items available for rent. They use search functionality and filtering options to find specific items they are interested in.
5. Listing/Booking: The user decides to either list an item for rent or book an item from another user. They follow an intuitive process for uploading photos, writing descriptions, setting rental terms, and confirming the transaction.
6. Communication: The user interacts with other users on the app to ask questions, negotiate terms, or share tips and experiences. They utilize the app's messaging feature to maintain clear communication throughout the rental process.
7. Transaction: The user completes the transaction by receiving payment for their rented item or paying for renting an item. They trust the app's secure payment system and transparent pricing structure.
8. Rental: The user enjoys the rented item, ensuring they follow the agreed-upon terms and conditions. They appreciate the value and convenience offered by the Dabbler app.
9. Review and Feedback: After the rental is complete, the user leaves a review and provides feedback on their experience. They rate the other user and the app, helping build trust and maintain a strong community atmosphere.
10. Repeat Usage and Advocacy: The user becomes a loyal customer, returning to Dabbler for future renting needs. They may also recommend the app to friends, family, or social media followers, helping drive more users to it.
USER FLOW
I developed the following user flows to outline the steps users would take when interacting with the app. This helped ensure a smooth and seamless user experience.
1. Start screen: The user opens the app and is greeted with the start screen, showcasing the app's logo.
2. Sign up/Sign in: The user is prompted to sign up for a new account or sign in with their existing credentials.
a. Sign up: The user fills in their personal information (name, email, password) and agrees to the terms and conditions. After successfully signing up, the user is taken to the main rental tab screen.
b. Sign in: The user enters their email and password. After successfully signing in, they are taken to the main rental tab screen.
3. Main rental tab screen: The user can navigate various categories of items available for rent and access the search bar and profile options.
4. Find an item: The user can use the search bar or browse categories to find specific items. They can apply filters, such as location, price, and duration, to narrow down their search results.
5. Rental screen: The user can view detailed information about the selected item or experience, including photos, description, rental terms, pricing, and owner's profile.
6. User profile options:
a. View own profile: The user can view their profile, including their listed items, rental history, and account settings.
b. View other users' profiles: The user can view their profiles by clicking on their name or profile picture in the rental screen.
7. Chat: The user can initiate a chat with the item owner to ask questions, negotiate rental terms, or share tips and experiences.
8. Booking process: If the user decides to rent an item, they can proceed with the booking process by selecting the desired dates, agreeing to the rental terms, and completing the payment.
9. Posting a product: The user can list their items for rent by clicking the "Post a Product" button in their profile or on the main rental tab screen. They can then fill in the required information, including photos, description, rental terms, and pricing.
10. Notifications: The user receives notifications related to new messages, booking confirmations, and reminders about upcoming rental periods.
WIREFRAMING
I created Wireframes to visually represent the app's layout and structure.
PROTOTYPES
I developed the following Prototypes based on the wireframes and user flows, providing an interactive representation of the app's design. These prototypes allowed for more in-depth usability testing and feedback.
1. Starting & Authentication:
a. Start screen - Displays the app's logo, inviting users to sign up or in.
b. Signup screen - Collects user information (name, email, password) and prompts them to agree to the terms and conditions.
c. Sign-in screen - Allows existing users to enter their email and password to access their accounts.
D. Verification screen - This minimizes the problem of having users steal items. All addresses are stored on a database, and we can easily call a collection agency to handle the issue.
Browsing and searching:
a. Main rental tab screen - Showcases various items available for rent, with access to search functionality, profile options, and the option to post a product.
b. Rental history screen -
• Active rentals
• Rentals that have been canceled
• Rentals that have been completed
• Filter option for any
c. Find an item screen - Allows users to search for specific items, apply filters such as location, price, and duration, and view search results.
• Put items on top so users can navigate quickly and easily.
• Having good offers presented in front of users so they can browse (if bored or want to explore possibilities)
• Price listed first so that everything is transparent.
• The "As borrower" section for people to request certain items that they need to borrow as opposed to a screen only showing what can be borrowed (Post may look like "I need a PS5 With two controllers")
d. Rental screen - Displays detailed information about a selected item, including photos, description, rental terms, pricing, and owner's profile.
3. User profiles:
a. User profile screen - Presents the user's profile, including listed items, rental history, and account settings.
b. other users' profile screen - Displays another user's profile, including their listed items and user information.
4. Communication:
a. Chat screen - Provides a chat interface for users to communicate with item owners or renters.
5. Booking process screen:
a. Transaction page - Swipe to rent. Makes the transaction fun. I got the idea from Amazon. This will facilitate the booking process by allowing users to select dates, agree to rental terms, and complete payment.
6. Posting items:
a. Post a product screen - Enables users to list their items for rent by filling in the required information, such as photos, descriptions, rental terms, and pricing.
4. VALIDATE & DELIVER
I conducted usability testing using the prototypes to evaluate the app's performance. The tests provided valuable insights and ensured the final design met user needs and expectations.
Objectives:
1. Assess the user-friendliness and efficiency of the app's interface.
2. Identify any issues or bottlenecks in the user flow.
3. Evaluate the effectiveness of key features and functionalities.
4. Gather user feedback to guide future improvements and iterations.
Methodology: I used a mixed-methods approach involving the following techniques:
1. Task-based testing: I asked users to complete a series of tasks within the app, such as finding an item, renting it, and posting a product. The time taken, success rate and difficulties faced during these tasks will be recorded.
2. Think-aloud protocol: I encouraged them to verbalize their thoughts and reactions while using the app to gain insight into their thought processes and decision-making.
Results:
1. Users found the app's interface visually appealing and easy to navigate.
2. The signup and sign-in process were straightforward, and users appreciated using social media accounts for authentication.
3. Users successfully found and rented items but encountered minor difficulties during the booking process, which could be addressed in future updates.
4. The chat functionality was well-received.
5. Posting a product was relatively easy, but users felt more guidance or tips would be helpful, particularly for first-time users.
PROJECT OUTCOME
By addressing trust and security concerns, the app fosters a sharing economy that benefits both borrowers and lenders. Through comprehensive market research, competitive analysis, user interviews, and usability testing, the project resulted in a user-centric app design that effectively addresses the needs and preferences of its target audience.
What it is
Transforming the Rental Experience Through a Peer-to-Peer App. Dabbler is an app designed to connect users looking to rent items for temporary use with those willing to lend their possessions.
MY ROLE & RESPONSIBILITIES
As a solo designer and researcher, I conducted thorough market research, analyzed competitors, created user persona, conducted user interviews, and developed user journey maps, and user flows. I also designed wireframes and prototypes and conducted usability testing to ensure an effective and user-centric design.
PROJECT TIMELINE -
2 Months
OVERVIEW
In today's fast-paced world, people often need temporary access to items without the burden of ownership. Whether for a weekend getaway, a short-term project, or a one-time event, the need for a flexible, cost-effective, and secure solution is evident.
It was a problem I faced in real life when I wanted to play on a PS5 Console during the weekend but didn't want to keep the product. The only solution was to rent it.
This is where Dabbler comes in - a revolutionary app designed to connect people who want to rent out their possessions with those looking to borrow items for a short period.
This case study delves into the problem Dabbler aims to solve, the concept behind the app, and its innovative solutions to address common concerns surrounding peer-to-peer rentals.
CURRENT PROBLEMS
• What if people take the item and don't give it back?
• What if people bring an item back damaged?
• How will the app make money?
SOLUTIONS
Warning: Renters are warned within the app that the condition of their item is at risk, meaning that lending rare items should be avoided.
Verification process: To minimize this from happening in the first place, users would be screened in multiple ways by being asked to provide ID and proof of address. Being accepted onto the app may take 2-4 hours.
However, based on it happening, the solutions I came up with are as follows:
To solve the problem of people taking an item and not giving it back, I made sure –
• The person borrowing would put in a deposit, similar to how it would work with a car rental company.
• Generally, a minimum of £200 plus the amount due for the rental will be charged to the payment method.
• The deposit for high-value items may be higher.
• These funds will not be available to you during the rental.
If people bring items back damaged,
• The renter would keep the deposit.
The question after that would be, "What if the borrower mentions that they had the item given to them like that? "...
The solution I came up with was that:
• The person giving the item away for rent would be asked to take as many photos and videos of the product before giving it away (Tips are given on the rental screen, i.e., taking photos of the serial number and putting a hidden sticker to ensure this is your unique product and not a replacement).
• The person borrowing the item will be prompted a message asking if the item is as described (Condition and functionality). If so, the person must sign and confirm that within the app.
• If the user answers "No" and the product is not as described in the photo, he/she will be asked to return the item, and the entire transaction will be canceled.
The app will make money by taking 10% off the buyer and 20% off the lender.
OBJECTIVES
In light of the solutions above, I aim to achieve the following objectives:
1. Establish a secure and reliable environment that fosters trust among users and ensures the safety of their possessions.
2. Simplify and streamline the rental process, making it easier for users to find, rent, and return items with minimal hassle.
THE DESIGN PROCESS
1. DISCOVER
MARKET RESEARCH
I conducted Market research to gain a deep understanding of the target demographic, their preferences, user behavior, and the potential future of the app in the market. This research helped identify opportunities and potential challenges, providing essential insights for the design process.
1. Demographics:
• The potential user base for the Dabbler app consists primarily of urban dwellers between the ages of 18 and 40.
• The gender distribution is fairly equal, with slightly more females (55%) than males (45%).
• Users in this group are typically educated, with at least a bachelor's degree.
• Most of them are either single or in a non-married relationship, contributing to their interest in exploring new items.
2. Preferences:
• Users are looking for an app that is user-friendly, trustworthy, and offers a wide range of items.
• They prioritize user verification, secure payment systems, intuitive search functionality, detailed listings with photos and reviews, easy communication, and a seamless rental process.
3. User Behavior:
• Users in the target group are increasingly turning to online apps to fulfill their needs and interests.
• They are open to using peer-to-peer services to save money, connect with like-minded individuals, and reduce their environmental impact.
• They are also more likely to engage with an app that offers a smooth user experience and fosters a sense of community among its users.
4. Future Potential:
• The sharing economy has been steadily growing over the past decade and is expected to continue expanding in the coming years. According to a PwC report, the global sharing economy is projected to reach a market value of $335 billion by 2025.
• This growth is fueled by increasing urbanization, rising environmental concerns, and a growing preference for access over ownership, particularly among millennials and Gen Z.
• As the sharing economy expands, there is a significant opportunity for Dabbler to establish itself as a key player in the market. By focusing on the needs and preferences of its target users, Dabbler can capitalize on the growing demand for peer-to-peer rental apps and create a loyal user base.
COMPETITOR ANALYSIS
I performed an in-depth SWOT analysis on top competitors like Vinted and Fat Lama to identify their strengths, weaknesses, and areas for improvement. This analysis informed the design and feature set of the app, allowing for differentiation and competitive advantage in the market.
Vinted vs Fat Lama
1. Vinted:
The competitive analysis helped me validate my hypothesis and see what competitors are doing in the current market. In addition, data from competitive analysis and market research helped me identify users' pain points and gaps in existing solutions that I may not be aware of.
2. DEFINE
USER INTERVIEWS
I conducted user interviews to gain firsthand insights into the users' experiences, preferences, and pain points. This information was crucial to ensure a user-centric approach.
Interview Questions:
1. Please tell me a little about yourself, including your age, occupation, and interests.
2. Have you ever used sharing economy apps like Vinted, Fat Lama, or Airbnb? If so, which ones and what was your experience like?
3. What items would you be interested in renting or sharing with others? Can you explain why?
4. What factors would you consider when deciding whether to rent or purchase an item or experience?
5. How important are trust and security when using a sharing economy app? What features or policies make you feel more secure when using an app like Dabbler?
6. How do you typically find out about new apps or apps? What factors influence your decision to try them out?
7. Can you share any challenges or pain points you have faced using sharing economy apps? What improvements would you suggest to address these issues?
8. Are there any additional features or functionalities you would like to see in an app like Dabbler that would make it more appealing?
KEY FINDINGS FROM THE INTERVIEW
User 1: "When I used Airbnb for the first time, I was a bit skeptical about the whole idea of staying at someone else's place. But the detailed profiles, user reviews, and the host's responsiveness made me feel much more secure. I would love to see similar trust-building features on Dabbler."
User 2: "I found the Fat Lama app a bit difficult to navigate, especially when searching for specific items to rent. It would be great if Dabbler had an intuitive search functionality and filtering options to make it easier for users to find what they are looking for."
User 3: "The most important thing for me when using sharing economy apps is transparency in pricing and policies. I've had some negative experiences with hidden fees and unclear rental terms on other apps, and I hope Dabbler can provide a clear and straightforward pricing structure."
User 4: "I usually discover new apps through social media and recommendations from friends. For me to try out a new app, it has to offer something unique and have positive reviews from other users. If Dabbler can create a buzz through word-of-mouth and online presence, I'd be likelier to give it a shot."
PERSONA
By developing a detailed persona based on market research and user interviews, I could effectively tailor the app's design and features to meet the users' needs. The persona provided valuable insights into the users' goals, motivations, and frustrations, which helped guide the design process and ensure a user-centric approach.
3. DESIGN
Upon analyzing each stage, I was ready to produce solutions. I also considered which design principles were essential to incorporate into the product.
EVALUATING AND SELECTING THE MOST PROMISING SOLUTIONS
Based on the research and insights gained during the Discover and Define phases, I identified and selected the following main features and functionalities of the app:
1. Rentals tabs: The Rentals tab offers users a simple and organized way to browse through various categories of items available for rent on the app. Users can easily navigate between categories, such as electronics and clothing, to find the perfect item.
2. Rental screen: The screen provides detailed information about a specific item, including photos, description, rental terms, and pricing. Users can also view the owner's profile, read reviews, and check the item's availability on this screen.
3. Find an item: The Find an Item feature allows users to search for specific items using keywords, categories, or filters such as location, price, and duration. This helps users quickly and easily find what they are looking for.
4. Signup/Sign in The Signup/Sign in feature offers users a seamless registration and login process. After signing up or signing in, users are prompted to allow notifications and location access to enhance their user experience and personalize the app based on their preferences.
5. Profile: The Profile feature allows users to create and manage their profiles, including adding a profile picture, writing a bio, and listing their items for rent. Users can also view their rental history, manage bookings, and update their account settings.
6. Profile user view: The Profile user view enables users to view other users' profiles, see their listed items, and read reviews from other users. This helps build trust within the community and ensures that users have the necessary information to make informed decisions about renting from others.
7. Chat: The Chat feature provides a secure and convenient way for users to communicate with each other directly within the app. Users can ask questions, negotiate rental terms, or share tips and experiences related to the rented items.
8. Posting a product: The Posting a product feature allows users to easily list their items for rent on the app. They can upload photos, write descriptions, set rental terms, and specify pricing. This intuitive process encourages users to share their items with others, contributing to the app's growth and success.
USER JOURNEY MAP
I created a user journey map to visualize users' end-to-end experience interacting with the app. This map helped me identify areas for improvement and opportunities for enhancing the user experience.
1. Awareness: The user first learns about Dabbler through various marketing channels, such as social media, online advertisements, or word-of-mouth recommendations from friends or family. The user becomes curious about the app and its offerings.
2. Consideration: The user visits the Dabbler website or downloads the app to explore its features and offerings. They compare the app to competitors like Vinted and Fat Lama to determine if Dabbler offers a unique and valuable proposition.
3. Registration: The user decides to sign up for an account on Dabbler, going through a simple and efficient registration process. They provide the necessary information, verify their identity, and agree to the app's terms and conditions.
4. Exploration: The user navigates the app, browsing through various categories and items available for rent. They use search functionality and filtering options to find specific items they are interested in.
5. Listing/Booking: The user decides to either list an item for rent or book an item from another user. They follow an intuitive process for uploading photos, writing descriptions, setting rental terms, and confirming the transaction.
6. Communication: The user interacts with other users on the app to ask questions, negotiate terms, or share tips and experiences. They utilize the app's messaging feature to maintain clear communication throughout the rental process.
7. Transaction: The user completes the transaction by receiving payment for their rented item or paying for renting an item. They trust the app's secure payment system and transparent pricing structure.
8. Rental: The user enjoys the rented item, ensuring they follow the agreed-upon terms and conditions. They appreciate the value and convenience offered by the Dabbler app.
9. Review and Feedback: After the rental is complete, the user leaves a review and provides feedback on their experience. They rate the other user and the app, helping build trust and maintain a strong community atmosphere.
10. Repeat Usage and Advocacy: The user becomes a loyal customer, returning to Dabbler for future renting needs. They may also recommend the app to friends, family, or social media followers, helping drive more users to it.
USER FLOW
I developed the following user flows to outline the steps users would take when interacting with the app. This helped ensure a smooth and seamless user experience.
1. Start screen: The user opens the app and is greeted with the start screen, showcasing the app's logo.
2. Sign up/Sign in: The user is prompted to sign up for a new account or sign in with their existing credentials.
a. Sign up: The user fills in their personal information (name, email, password) and agrees to the terms and conditions. After successfully signing up, the user is taken to the main rental tab screen.
b. Sign in: The user enters their email and password. After successfully signing in, they are taken to the main rental tab screen.
3. Main rental tab screen: The user can navigate various categories of items available for rent and access the search bar and profile options.
4. Find an item: The user can use the search bar or browse categories to find specific items. They can apply filters, such as location, price, and duration, to narrow down their search results.
5. Rental screen: The user can view detailed information about the selected item or experience, including photos, description, rental terms, pricing, and owner's profile.
6. User profile options:
a. View own profile: The user can view their profile, including their listed items, rental history, and account settings.
b. View other users' profiles: The user can view their profiles by clicking on their name or profile picture in the rental screen.
7. Chat: The user can initiate a chat with the item owner to ask questions, negotiate rental terms, or share tips and experiences.
8. Booking process: If the user decides to rent an item, they can proceed with the booking process by selecting the desired dates, agreeing to the rental terms, and completing the payment.
9. Posting a product: The user can list their items for rent by clicking the "Post a Product" button in their profile or on the main rental tab screen. They can then fill in the required information, including photos, description, rental terms, and pricing.
10. Notifications: The user receives notifications related to new messages, booking confirmations, and reminders about upcoming rental periods.
WIREFRAMING
I created Wireframes to visually represent the app's layout and structure.
PROTOTYPES
I developed the following Prototypes based on the wireframes and user flows, providing an interactive representation of the app's design. These prototypes allowed for more in-depth usability testing and feedback.
1. Starting & Authentication:
a. Start screen - Displays the app's logo, inviting users to sign up or in.
b. Signup screen - Collects user information (name, email, password) and prompts them to agree to the terms and conditions.
c. Sign-in screen - Allows existing users to enter their email and password to access their accounts.
D. Verification screen - This minimizes the problem of having users steal items. All addresses are stored on a database, and we can easily call a collection agency to handle the issue.
Browsing and searching:
a. Main rental tab screen - Showcases various items available for rent, with access to search functionality, profile options, and the option to post a product.
b. Rental history screen -
• Active rentals
• Rentals that have been canceled
• Rentals that have been completed
• Filter option for any
c. Find an item screen - Allows users to search for specific items, apply filters such as location, price, and duration, and view search results.
• Put items on top so users can navigate quickly and easily.
• Having good offers presented in front of users so they can browse (if bored or want to explore possibilities)
• Price listed first so that everything is transparent.
• The "As borrower" section for people to request certain items that they need to borrow as opposed to a screen only showing what can be borrowed (Post may look like "I need a PS5 With two controllers")
d. Rental screen - Displays detailed information about a selected item, including photos, description, rental terms, pricing, and owner's profile.
3. User profiles:
a. User profile screen - Presents the user's profile, including listed items, rental history, and account settings.
b. other users' profile screen - Displays another user's profile, including their listed items and user information.
4. Communication:
a. Chat screen - Provides a chat interface for users to communicate with item owners or renters.
5. Booking process screen:
a. Transaction page - Swipe to rent. Makes the transaction fun. I got the idea from Amazon. This will facilitate the booking process by allowing users to select dates, agree to rental terms, and complete payment.
6. Posting items:
a. Post a product screen - Enables users to list their items for rent by filling in the required information, such as photos, descriptions, rental terms, and pricing.
4. VALIDATE & DELIVER
I conducted usability testing using the prototypes to evaluate the app's performance. The tests provided valuable insights and ensured the final design met user needs and expectations.
Objectives:
1. Assess the user-friendliness and efficiency of the app's interface.
2. Identify any issues or bottlenecks in the user flow.
3. Evaluate the effectiveness of key features and functionalities.
4. Gather user feedback to guide future improvements and iterations.
Methodology: I used a mixed-methods approach involving the following techniques:
1. Task-based testing: I asked users to complete a series of tasks within the app, such as finding an item, renting it, and posting a product. The time taken, success rate and difficulties faced during these tasks will be recorded.
2. Think-aloud protocol: I encouraged them to verbalize their thoughts and reactions while using the app to gain insight into their thought processes and decision-making.
Results:
1. Users found the app's interface visually appealing and easy to navigate.
2. The signup and sign-in process were straightforward, and users appreciated using social media accounts for authentication.
3. Users successfully found and rented items but encountered minor difficulties during the booking process, which could be addressed in future updates.
4. The chat functionality was well-received.
5. Posting a product was relatively easy, but users felt more guidance or tips would be helpful, particularly for first-time users.
PROJECT OUTCOME
By addressing trust and security concerns, the app fosters a sharing economy that benefits both borrowers and lenders. Through comprehensive market research, competitive analysis, user interviews, and usability testing, the project resulted in a user-centric app design that effectively addresses the needs and preferences of its target audience.
What it is
Transforming the Rental Experience Through a Peer-to-Peer App. Dabbler is an app designed to connect users looking to rent items for temporary use with those willing to lend their possessions.
MY ROLE & RESPONSIBILITIES
As a solo designer and researcher, I conducted thorough market research, analyzed competitors, created user persona, conducted user interviews, and developed user journey maps, and user flows. I also designed wireframes and prototypes and conducted usability testing to ensure an effective and user-centric design.
PROJECT TIMELINE -
2 Months
OVERVIEW
In today's fast-paced world, people often need temporary access to items without the burden of ownership. Whether for a weekend getaway, a short-term project, or a one-time event, the need for a flexible, cost-effective, and secure solution is evident.
It was a problem I faced in real life when I wanted to play on a PS5 Console during the weekend but didn't want to keep the product. The only solution was to rent it.
This is where Dabbler comes in - a revolutionary app designed to connect people who want to rent out their possessions with those looking to borrow items for a short period.
This case study delves into the problem Dabbler aims to solve, the concept behind the app, and its innovative solutions to address common concerns surrounding peer-to-peer rentals.
CURRENT PROBLEMS
• What if people take the item and don't give it back?
• What if people bring an item back damaged?
• How will the app make money?
SOLUTIONS
Warning: Renters are warned within the app that the condition of their item is at risk, meaning that lending rare items should be avoided.
Verification process: To minimize this from happening in the first place, users would be screened in multiple ways by being asked to provide ID and proof of address. Being accepted onto the app may take 2-4 hours.
However, based on it happening, the solutions I came up with are as follows:
To solve the problem of people taking an item and not giving it back, I made sure –
• The person borrowing would put in a deposit, similar to how it would work with a car rental company.
• Generally, a minimum of £200 plus the amount due for the rental will be charged to the payment method.
• The deposit for high-value items may be higher.
• These funds will not be available to you during the rental.
If people bring items back damaged,
• The renter would keep the deposit.
The question after that would be, "What if the borrower mentions that they had the item given to them like that? "...
The solution I came up with was that:
• The person giving the item away for rent would be asked to take as many photos and videos of the product before giving it away (Tips are given on the rental screen, i.e., taking photos of the serial number and putting a hidden sticker to ensure this is your unique product and not a replacement).
• The person borrowing the item will be prompted a message asking if the item is as described (Condition and functionality). If so, the person must sign and confirm that within the app.
• If the user answers "No" and the product is not as described in the photo, he/she will be asked to return the item, and the entire transaction will be canceled.
The app will make money by taking 10% off the buyer and 20% off the lender.
OBJECTIVES
In light of the solutions above, I aim to achieve the following objectives:
1. Establish a secure and reliable environment that fosters trust among users and ensures the safety of their possessions.
2. Simplify and streamline the rental process, making it easier for users to find, rent, and return items with minimal hassle.
THE DESIGN PROCESS
1. DISCOVER
MARKET RESEARCH
I conducted Market research to gain a deep understanding of the target demographic, their preferences, user behavior, and the potential future of the app in the market. This research helped identify opportunities and potential challenges, providing essential insights for the design process.
1. Demographics:
• The potential user base for the Dabbler app consists primarily of urban dwellers between the ages of 18 and 40.
• The gender distribution is fairly equal, with slightly more females (55%) than males (45%).
• Users in this group are typically educated, with at least a bachelor's degree.
• Most of them are either single or in a non-married relationship, contributing to their interest in exploring new items.
2. Preferences:
• Users are looking for an app that is user-friendly, trustworthy, and offers a wide range of items.
• They prioritize user verification, secure payment systems, intuitive search functionality, detailed listings with photos and reviews, easy communication, and a seamless rental process.
3. User Behavior:
• Users in the target group are increasingly turning to online apps to fulfill their needs and interests.
• They are open to using peer-to-peer services to save money, connect with like-minded individuals, and reduce their environmental impact.
• They are also more likely to engage with an app that offers a smooth user experience and fosters a sense of community among its users.
4. Future Potential:
• The sharing economy has been steadily growing over the past decade and is expected to continue expanding in the coming years. According to a PwC report, the global sharing economy is projected to reach a market value of $335 billion by 2025.
• This growth is fueled by increasing urbanization, rising environmental concerns, and a growing preference for access over ownership, particularly among millennials and Gen Z.
• As the sharing economy expands, there is a significant opportunity for Dabbler to establish itself as a key player in the market. By focusing on the needs and preferences of its target users, Dabbler can capitalize on the growing demand for peer-to-peer rental apps and create a loyal user base.
COMPETITOR ANALYSIS
I performed an in-depth SWOT analysis on top competitors like Vinted and Fat Lama to identify their strengths, weaknesses, and areas for improvement. This analysis informed the design and feature set of the app, allowing for differentiation and competitive advantage in the market.
Vinted vs Fat Lama
1. Vinted:
The competitive analysis helped me validate my hypothesis and see what competitors are doing in the current market. In addition, data from competitive analysis and market research helped me identify users' pain points and gaps in existing solutions that I may not be aware of.
2. DEFINE
USER INTERVIEWS
I conducted user interviews to gain firsthand insights into the users' experiences, preferences, and pain points. This information was crucial to ensure a user-centric approach.
Interview Questions:
1. Please tell me a little about yourself, including your age, occupation, and interests.
2. Have you ever used sharing economy apps like Vinted, Fat Lama, or Airbnb? If so, which ones and what was your experience like?
3. What items would you be interested in renting or sharing with others? Can you explain why?
4. What factors would you consider when deciding whether to rent or purchase an item or experience?
5. How important are trust and security when using a sharing economy app? What features or policies make you feel more secure when using an app like Dabbler?
6. How do you typically find out about new apps or apps? What factors influence your decision to try them out?
7. Can you share any challenges or pain points you have faced using sharing economy apps? What improvements would you suggest to address these issues?
8. Are there any additional features or functionalities you would like to see in an app like Dabbler that would make it more appealing?
KEY FINDINGS FROM THE INTERVIEW
User 1: "When I used Airbnb for the first time, I was a bit skeptical about the whole idea of staying at someone else's place. But the detailed profiles, user reviews, and the host's responsiveness made me feel much more secure. I would love to see similar trust-building features on Dabbler."
User 2: "I found the Fat Lama app a bit difficult to navigate, especially when searching for specific items to rent. It would be great if Dabbler had an intuitive search functionality and filtering options to make it easier for users to find what they are looking for."
User 3: "The most important thing for me when using sharing economy apps is transparency in pricing and policies. I've had some negative experiences with hidden fees and unclear rental terms on other apps, and I hope Dabbler can provide a clear and straightforward pricing structure."
User 4: "I usually discover new apps through social media and recommendations from friends. For me to try out a new app, it has to offer something unique and have positive reviews from other users. If Dabbler can create a buzz through word-of-mouth and online presence, I'd be likelier to give it a shot."
PERSONA
By developing a detailed persona based on market research and user interviews, I could effectively tailor the app's design and features to meet the users' needs. The persona provided valuable insights into the users' goals, motivations, and frustrations, which helped guide the design process and ensure a user-centric approach.
3. DESIGN
Upon analyzing each stage, I was ready to produce solutions. I also considered which design principles were essential to incorporate into the product.
EVALUATING AND SELECTING THE MOST PROMISING SOLUTIONS
Based on the research and insights gained during the Discover and Define phases, I identified and selected the following main features and functionalities of the app:
1. Rentals tabs: The Rentals tab offers users a simple and organized way to browse through various categories of items available for rent on the app. Users can easily navigate between categories, such as electronics and clothing, to find the perfect item.
2. Rental screen: The screen provides detailed information about a specific item, including photos, description, rental terms, and pricing. Users can also view the owner's profile, read reviews, and check the item's availability on this screen.
3. Find an item: The Find an Item feature allows users to search for specific items using keywords, categories, or filters such as location, price, and duration. This helps users quickly and easily find what they are looking for.
4. Signup/Sign in The Signup/Sign in feature offers users a seamless registration and login process. After signing up or signing in, users are prompted to allow notifications and location access to enhance their user experience and personalize the app based on their preferences.
5. Profile: The Profile feature allows users to create and manage their profiles, including adding a profile picture, writing a bio, and listing their items for rent. Users can also view their rental history, manage bookings, and update their account settings.
6. Profile user view: The Profile user view enables users to view other users' profiles, see their listed items, and read reviews from other users. This helps build trust within the community and ensures that users have the necessary information to make informed decisions about renting from others.
7. Chat: The Chat feature provides a secure and convenient way for users to communicate with each other directly within the app. Users can ask questions, negotiate rental terms, or share tips and experiences related to the rented items.
8. Posting a product: The Posting a product feature allows users to easily list their items for rent on the app. They can upload photos, write descriptions, set rental terms, and specify pricing. This intuitive process encourages users to share their items with others, contributing to the app's growth and success.
USER JOURNEY MAP
I created a user journey map to visualize users' end-to-end experience interacting with the app. This map helped me identify areas for improvement and opportunities for enhancing the user experience.
1. Awareness: The user first learns about Dabbler through various marketing channels, such as social media, online advertisements, or word-of-mouth recommendations from friends or family. The user becomes curious about the app and its offerings.
2. Consideration: The user visits the Dabbler website or downloads the app to explore its features and offerings. They compare the app to competitors like Vinted and Fat Lama to determine if Dabbler offers a unique and valuable proposition.
3. Registration: The user decides to sign up for an account on Dabbler, going through a simple and efficient registration process. They provide the necessary information, verify their identity, and agree to the app's terms and conditions.
4. Exploration: The user navigates the app, browsing through various categories and items available for rent. They use search functionality and filtering options to find specific items they are interested in.
5. Listing/Booking: The user decides to either list an item for rent or book an item from another user. They follow an intuitive process for uploading photos, writing descriptions, setting rental terms, and confirming the transaction.
6. Communication: The user interacts with other users on the app to ask questions, negotiate terms, or share tips and experiences. They utilize the app's messaging feature to maintain clear communication throughout the rental process.
7. Transaction: The user completes the transaction by receiving payment for their rented item or paying for renting an item. They trust the app's secure payment system and transparent pricing structure.
8. Rental: The user enjoys the rented item, ensuring they follow the agreed-upon terms and conditions. They appreciate the value and convenience offered by the Dabbler app.
9. Review and Feedback: After the rental is complete, the user leaves a review and provides feedback on their experience. They rate the other user and the app, helping build trust and maintain a strong community atmosphere.
10. Repeat Usage and Advocacy: The user becomes a loyal customer, returning to Dabbler for future renting needs. They may also recommend the app to friends, family, or social media followers, helping drive more users to it.
USER FLOW
I developed the following user flows to outline the steps users would take when interacting with the app. This helped ensure a smooth and seamless user experience.
1. Start screen: The user opens the app and is greeted with the start screen, showcasing the app's logo.
2. Sign up/Sign in: The user is prompted to sign up for a new account or sign in with their existing credentials.
a. Sign up: The user fills in their personal information (name, email, password) and agrees to the terms and conditions. After successfully signing up, the user is taken to the main rental tab screen.
b. Sign in: The user enters their email and password. After successfully signing in, they are taken to the main rental tab screen.
3. Main rental tab screen: The user can navigate various categories of items available for rent and access the search bar and profile options.
4. Find an item: The user can use the search bar or browse categories to find specific items. They can apply filters, such as location, price, and duration, to narrow down their search results.
5. Rental screen: The user can view detailed information about the selected item or experience, including photos, description, rental terms, pricing, and owner's profile.
6. User profile options:
a. View own profile: The user can view their profile, including their listed items, rental history, and account settings.
b. View other users' profiles: The user can view their profiles by clicking on their name or profile picture in the rental screen.
7. Chat: The user can initiate a chat with the item owner to ask questions, negotiate rental terms, or share tips and experiences.
8. Booking process: If the user decides to rent an item, they can proceed with the booking process by selecting the desired dates, agreeing to the rental terms, and completing the payment.
9. Posting a product: The user can list their items for rent by clicking the "Post a Product" button in their profile or on the main rental tab screen. They can then fill in the required information, including photos, description, rental terms, and pricing.
10. Notifications: The user receives notifications related to new messages, booking confirmations, and reminders about upcoming rental periods.
WIREFRAMING
I created Wireframes to visually represent the app's layout and structure.
PROTOTYPES
I developed the following Prototypes based on the wireframes and user flows, providing an interactive representation of the app's design. These prototypes allowed for more in-depth usability testing and feedback.
1. Starting & Authentication:
a. Start screen - Displays the app's logo, inviting users to sign up or in.
b. Signup screen - Collects user information (name, email, password) and prompts them to agree to the terms and conditions.
c. Sign-in screen - Allows existing users to enter their email and password to access their accounts.
D. Verification screen - This minimizes the problem of having users steal items. All addresses are stored on a database, and we can easily call a collection agency to handle the issue.
Browsing and searching:
a. Main rental tab screen - Showcases various items available for rent, with access to search functionality, profile options, and the option to post a product.
b. Rental history screen -
• Active rentals
• Rentals that have been canceled
• Rentals that have been completed
• Filter option for any
c. Find an item screen - Allows users to search for specific items, apply filters such as location, price, and duration, and view search results.
• Put items on top so users can navigate quickly and easily.
• Having good offers presented in front of users so they can browse (if bored or want to explore possibilities)
• Price listed first so that everything is transparent.
• The "As borrower" section for people to request certain items that they need to borrow as opposed to a screen only showing what can be borrowed (Post may look like "I need a PS5 With two controllers")
d. Rental screen - Displays detailed information about a selected item, including photos, description, rental terms, pricing, and owner's profile.
3. User profiles:
a. User profile screen - Presents the user's profile, including listed items, rental history, and account settings.
b. other users' profile screen - Displays another user's profile, including their listed items and user information.
4. Communication:
a. Chat screen - Provides a chat interface for users to communicate with item owners or renters.
5. Booking process screen:
a. Transaction page - Swipe to rent. Makes the transaction fun. I got the idea from Amazon. This will facilitate the booking process by allowing users to select dates, agree to rental terms, and complete payment.
6. Posting items:
a. Post a product screen - Enables users to list their items for rent by filling in the required information, such as photos, descriptions, rental terms, and pricing.
4. VALIDATE & DELIVER
I conducted usability testing using the prototypes to evaluate the app's performance. The tests provided valuable insights and ensured the final design met user needs and expectations.
Objectives:
1. Assess the user-friendliness and efficiency of the app's interface.
2. Identify any issues or bottlenecks in the user flow.
3. Evaluate the effectiveness of key features and functionalities.
4. Gather user feedback to guide future improvements and iterations.
Methodology: I used a mixed-methods approach involving the following techniques:
1. Task-based testing: I asked users to complete a series of tasks within the app, such as finding an item, renting it, and posting a product. The time taken, success rate and difficulties faced during these tasks will be recorded.
2. Think-aloud protocol: I encouraged them to verbalize their thoughts and reactions while using the app to gain insight into their thought processes and decision-making.
Results:
1. Users found the app's interface visually appealing and easy to navigate.
2. The signup and sign-in process were straightforward, and users appreciated using social media accounts for authentication.
3. Users successfully found and rented items but encountered minor difficulties during the booking process, which could be addressed in future updates.
4. The chat functionality was well-received.
5. Posting a product was relatively easy, but users felt more guidance or tips would be helpful, particularly for first-time users.
PROJECT OUTCOME
By addressing trust and security concerns, the app fosters a sharing economy that benefits both borrowers and lenders. Through comprehensive market research, competitive analysis, user interviews, and usability testing, the project resulted in a user-centric app design that effectively addresses the needs and preferences of its target audience.
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