The Webapp is currently in a trial period at a few different locations.

‍
Challenge

It started from two friends going to brunch and receiving a menu with a wall of text. They wanted to see what the menu item looked like and but it was also hard to visualise as some of the ingredients are unknown to them. They did not want to ask the waiter to go through each item with them as they felt awkward and too time consuming. They were hungry and just wanted to order.

They didn’t like the experience they had because there were too much time wasted between being seated and receiving the food.

The challenge here is to find a way to minimise the time between a customer being seated to ordering their food.

‍

Research and Insights

We interviewed five customers and three business owners on their thoughts and experiences using paper menu.

Customers

• The customers are more keen to use a digital menu at new places. It gives them an idea of what they are ordering.
• They are more likely to use the digital menu if it is at a casual eatery, or bar. They will not use the app at a high end restaurant as they will expect high quality service.
• At foreign restaurants, they don’t always understand the translation so an image is very useful.
• Some customers will always order the same food because they don’t know what other food are like.

‍Business

• It will be nice for the business to update the menu without needing to reprint the entire menu.
• On busy nights, the waiters and waitresses can free up time to do other things instead of explaining to customers what each menu item is.
• Physical menu will still be kept for customers if needed.

Key objectives were established after discussing with the team.

• The digital menu must be easy for users to access.
• The digital menu must be user friendly and intuitive.
• Businesses must be able to edit the menu easily and update the menu immediately.

‍

Ideation

We wanted to start testing this product as soon as possible and gather user feedback. We started our ideation phase and started drafting up wireframes.

During this phase, the developer and I discussed what is required for this project so he can start setting up templates for future use. I began wireframing the design so I can test my assumptions with users afterwards.

‍

Customer Screen:

Business Screen:

Prototyping

Business Screen

• Analytics of the business
• Menu Builder
• Customising menu items
• Temporarily hide out of stock items

‍

‍

Customer Screen

• Filters for Category, Dietary and Sort Views
• Detail view of each menu item
• Feedback system
• Different pricing for different options

‍

Usability Testing

With my limited time working on the product, we only managed to do one round of usability testing with 10 customers and 5 businesses.

We wanted to validate

• How the customers interacted with the digital menu and is it more convenient than using a physical menu.
• If the digital menu worked well for them and did they struggle on any aspects.
• Is it easy for the business to build their menu and customise it to their liking.

From the results, all participants were able to navigate the digital menu easily.

The customers enjoyed being able to see the image of the food and the ability to filter through the menu. They are definitely more inclined to use the digital menu when visiting a new place.

The businesses found the menu builder very easy to use. It was a lot smoother and faster to complete their task compared to Uber eats. They did mention that due to customers being able to order from Uber eats, there were a lot more requirements to fulfil.

A few interactions were unclear to the customers and they had trouble getting out of the filter screen.

‍

Conclusion

The product is currently in trial its stage at selected restaurants in Auckland Viaduct. Due to my limited time working on this project, I was unable to see the project through till the end.

‍